El Rey del Cochino Asado

Problem

El Rey del Cochino Asado faced the challenge of differentiating itself in the culinary market, where the supply of related products is vast. Although their product was of high quality, the company lacked a visual identity that effectively communicated their proposition and resonated with their target audience. In addition, they needed a branding strategy that would connect emotionally with consumers and make them choose El Rey del Cochino Asado over other options.

‍

‍

Solution

To address these challenges, we developed a visual identity that combined traditional elements with a modern and appealing style. The logo, which depicts a cute little crowned pig, was designed to be memorable and easy to recognize. The colors and fonts chosen reflect the energy of the environment that El Rey del Cochino Asado seeks to create in every interaction with its customers. We also developed a coherent branding system that would allow for easy application of the brand in a variety of mediums.

‍

‍

Result

The new branding of El Rey del Cochino Asado generated an immediate connection with the target audience, significantly increasing brand recognition in the market. Consumers were not only attracted by the quality of the product, but also by the friendly and welcoming image that the brand projects. With its renewed visual identity, the company is better positioned to continue its expansion and strengthen its market presence.

‍