4 Ways to find color palettes for your designs

Discover where to find color palettes for your designs

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Palette generators

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In the world of color, the combinations are endless, and the number of options can be overwhelming. Using a generator will help you save time and headaches by providing you with different color palettes that work in harmony. Platforms like Adobe Color, Coolors or Colormind allow you to play with thousands of color schemes, and with them you can generate palettes, modify them and test them.

In addition, many of these tools feature popular color palettes, which is a way to keep up with trends or find inspiration for your color schemes. Whether you're looking for inspiration, precision or just a quick way to generate palettes, these tools can help you achieve impressive results in your design projects.

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Physical resources like Pantone

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Today, much of our work is done on a computer or digital device. However, sometimes it's preferable to have physical references. That's where Pantone guides can come in handy. This is a color standardization system used in a variety of industries, including graphic design, fashion, printing and manufacturing.

The Pantone system facilitates accurate color communication between designers, printers and manufacturers, ensuring that the desired color is accurately reproduced on different media and materials.

Let's say you are designing the interface of a mobile app for a specific brand. The brand identity uses a specific shade of blue called “Pantone 300 C”. By using Pantone, you can ensure that this blue is reproduced accurately across all devices and marketing materials, maintaining a visual consistency that reinforces the brand identity and provides a better user experience.

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The psychology of color

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Color psychology is the study of how colors affect human perceptions and behaviors. In UX/UI design, the effective use of colors can significantly influence how users interact with an interface and perceive a brand. Understanding the effects of each color will help you select color palettes that reinforce the message and identity of your design.

For example, red evokes passion, energy and urgency. Blue conveys confidence, security and tranquility. Green symbolizes nature, growth and calm. Yellow is associated with happiness and optimism, and orange conveys enthusiasm and creativity.

Before selecting a color palette, it is crucial to understand your audience and your design objectives. Ask yourself what emotions and actions you want to generate in your users. For example, a health clinic website could benefit from a blue and green color palette to convey tranquility and well-being. Colors should be consistent with the brand identity. If the brand already has established colors, be sure to incorporate them into your design to maintain visual consistency across all platforms.

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We hope we helped you in your search for color palettes for your designs. If you liked this article, remember to stay tuned to our blog and follow us on Instagram, where we constantly upload valuable content about the world of UX/UI design.